The recent acquisition of BrightRoll hasdramatically strengthened Yahoo’s video advertising stack. As BrightRoll closes
in on its first 100 days as part of the Yahoo family this month, we’re excited
to share a major milestone.
Today we announced the availability of Yahoo Audience Ads data on
the BrightRoll Demand Side Platform (DSP). Advertisers and agencies running
programmatic video campaigns with BrightRoll can now access exclusive Yahoo
audience data to target consumers across all addressable video supply, on and
off Yahoo owned and operated (O&O) sites. This is unique to the industry,
as no other company of Yahoo’s scale makes their data available for audience
targeting outside their walled garden of O&O properties.
Check out the press release for more information on this
announcement.
Opposition armed groups in Syria have indiscriminately attacked civilians in government-held territory with car bombs, mortars, and rockets. The attacks have killed and maimed hundreds of civilians and destroyed civilian infrastructure in violation of the laws of war.
It’s an exciting day at Yahoo! Today we are launching Yahoo Politics, our 12th digital magazine, and it arrives at the perfect time, just as the 2016 campaign is getting underway.
Garance Franke-Ruta will serve as the magazine’s...
